The Los Angeles World Airports (LAWA) The Development Group plans, designs, and delivers LAWA’s Capital Improvement Program (CIP) and ancillary projects and initiatives that ultimately improve the operation and guest experience.
Lead UX / UI Designer | 2022-2023
“These designs are a dream come true.” – Stakeholder
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Project Goals
The redesign aimed to deliver a comprehensive, high-impact, responsive web presence that:
Positions TDG’s work as relevant and impactful for its diverse audiences
Engages users by addressing frustrations, such as siloed information, inconsistent messaging, and poor navigation
Delivers a dynamic component library that will allow further site expansion by the Development Group team
Challenges
Siloed Web Presence
Existing information was fragmented across LAWA’s website.
Diverse Target Audience
Four primary user groups were defined: community, business partners, media, and tourists.
User Navigation
Visitors struggled to find relevant information.
01
Discovery
Stakeholder meetings & user research
02
Ideate
Present 3 homepage layouts for stakeholder approval
03
Iterate
Execute remaining page designs in batches for signoff and parallel feedback integration
04
Design Delivery
Detailed design and component documentation handoff
Process
Sitemap documentation for stakeholder approval
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3 Design Options
Each option presented a different approach to solving the project's design challenges
UX / UI
Homepage
The site's homepage was transformed into a dynamic information hub that showcased TDG's work and resources.
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NEW
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Project Information
Leveraging LAWA's high-quality image assets that were not being utilized on their previous site, we created a searchable and sortable project list page as well as a flexible project detail page where sections could be shown/hidden depending on the project's status.
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NEW
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